More coffee coming soon! LifeWay gets six new Kingdom Growers products
We’re flooding LifeWay shelves with flavor this week!The workers in our warehouse have been preparing a variety of coffees for shipment to the more than 170 stores LifeWay Christian Resources operates around the country. Customers will soon see our Full Flavor, Vienna Roast, Nations Blend, Sumatran Bold, French Vanilla, and White Chocolate Mocha in their local stores, just waiting to be bought and brewed.“It’s very busy in the warehouse, roasting, cupping, flavoring, cupping, grinding, cupping, bagging, shipping,” Director of Marketing Julie Hester says. She emphasizes how often the team “cups,” or tests, each batch of coffee. “All of the stores are anxious to get the new bags on the shelves, so we are working hard to make it happen quickly while also making sure every bag is perfect.”LifeWay started carrying our Mint Chocolate, Salted Caramel Christmas, and French Roast coffees in November, and the products sold well during the holiday rush. Many stores sold out. Now, those outlets are anxious for this new shipment of freshly roasted grounds, and we are happy to meet the demand.These stores will probably not stock more Mint Chocolate, Salted Caramel Christmas, or French Roast until next Christmas. But, those who favor festive coffee can still find the Mint Chocolate and Salted Caramel on our website.Expect the new Kingdom Growers roasts and flavors in your local LifeWay store by the end of this week. Swing by and pick up a bag or two to try. Then, follow us on social media to tell us what you think! We’re excited to hear from you.